Case study

One product data source across every channel.

How a Fortune 500 global alcohol distributor consolidated product information across internal systems and external distribution partners, with governance built to scale.

Beverage manufacturing and distribution6,000+ internal users plus external distribution partnersDelta led global change management.

The situation.

The client was managing product information across a growing web of internal systems and external distribution channels. Distributors, national retailers, and e-commerce platforms all needed accurate product data, but the existing approach lacked standardization and lacked scale.

As the company grew its e-commerce presence and expanded its global distribution footprint, the cost of fragmentation grew with it. Inconsistent product data. Fragmented processes. Rising risk of inaccurate or outdated information reaching partners and customers. The organization needed a centralized system that could manage product information at scale while ensuring governance, consistency, and accessibility across global markets.

What we did.

Delta led the global change management strategy for the PIM platform rollout and stood up the supporting data governance framework alongside it. Both had to work, because a platform without governance drifts, and governance without a platform stays theoretical.

Change strategy and framework. A global change management approach and toolkit that gave regional teams a working operating system for the rollout, not a set of principles.

Data governance operating model. Structures, roles, and accountability for keeping data quality and compliance intact past go-live. This is the part that most PIM implementations underinvest in and later regret.

Role-based training. Job aids and e-learning modules built for the specific ways different roles would interact with the system, with regional variations built in.

Change Champion Networks. Local advocates in every region who reinforced governance practices in the day-to-day, not just at launch.

Stakeholder engagement across the ecosystem. Impact assessments across business units and regions, plus deliberate engagement with external distribution partners, so the rollout worked at the internal-external interface where PIM value actually gets realized.

What changed.

6,000+ internal users and external distribution partners

operating on a single centralized product data platform, with governance holding the standard past go-live.

Consolidated product data management

across every channel, replacing fragmented systems with one source of truth.

Product data integrity, accessibility, and consistency improved substantially. Product launches moved faster. Compliance with data standards became a system property, not a manual effort. Analytics and reporting became meaningful for the first time, giving the organization insight into product performance and market trends that had been invisible before.

Delta capabilities on this engagement.

Organizational Change ManagementStrategic communicationsStakeholder engagementDigital transformation